About us

At NewBoy Store, we believe in the magic of play. Founded with a passion for creativity and imagination, we’re dedicated to bringing joy to children and families through high-quality, innovative toys. From classic favorites to modern marvels, each of our products is designed to spark curiosity, encourage learning, and inspire endless hours of fun.

As a No. 1 toy brand in GCC, we take pride in crafting toys that are not only safe and durable but also enrich children’s lives by helping them grow and explore the world around them. Our commitment to excellence is reflected in every toy we create, ensuring that when you shop with us, you’re bringing home more than just a product—you’re bringing home an experience.

Now, with our new online store, you can easily explore our wide range of toys from the comfort of your home. Whether you’re searching for the perfect gift or looking to expand your little one’s collection, we’re here to help you find the joy in every purchase.

Thank you for choosing NewBoy Store where imagination comes to life!